The State of Mobile App Marketing 2025

Location

Jumeirah Creekside, Dubai

Date & Time

21st November 2024
06 : 00 PM – 08 : 30 PM

Boardroom Overview

This exclusive Roundtable Discussion, sponsored by Branch, will gather Senior Mobile Leaders across industries in Dubai to launch and share insights from The State of Mobile App Marketing 2025 report. The roundtable will facilitate in-depth discussions on the key findings of the report, addressing challenges and opportunities for mobile app marketers in the Middle East.

Key Objectives

Mobile apps have rapidly become a critical channel for brands, but are businesses truly maximizing their potential? With customer expectations soaring, the stakes are higher than ever. This session will explore how to turn mobile apps into powerful engines for sustained business growth.
Marketers in the Middle East are facing a daunting challenge—keeping users engaged beyond the initial download. How can businesses crack the code of retention and transform fleeting interest into long-term loyalty?
Despite widespread adoption of data tools, many marketers are flying blind when it comes to truly understanding the effectiveness of their campaigns. The discussion will uncover how inaccuracies in attribution are costing businesses and what can be done to ensure precision in measuring success.
Marketers are pouring resources into the latest martech tools, but are these investments truly driving results? Learn how to strategically invest in technology that not only enhances user experience but also boosts app performance and ROI.
As businesses continue to pour funds into app marketing, the pressure to prove ROI is intensifying. This session will reveal the untapped strategies that can help marketers unlock the full potential of their app investments and generate tangible business results.

Who Should Attend

Why Should Attend

Challenges in Retaining Mobile App Users

Key strategies to combat user churn and improve long-term engagement.

Maximizing the Impact of Attribution

How accurate attribution can drive better decision-making and ROI.

Future of Mobile App Marketing

Strategic investments in martech to drive app scalability and user acquisition

Navigating Privacy and Compliance

Managing app growth in a changing privacy landscape.

Boardroom Agenda

06:00 PM - 6:30 PM

Registration & Welcome Drinks

06:30 PM - 7:00 PM

Opening Remarks & Report Presentation by Branch

07:00 PM - 8:00 PM

Roundtable Discussion (Moderated by a senior leader from branch)

08:00 PM - 8:30 PM

Networking & Closing

Boardroom Speaker

Jesika Dalal
Sr. Director, Marketing APAC & EMEA from Branch

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