Seamless CX Via Apps-Driven Omnichannel Marketing Strategy

By Invitation Only – Exclusive CXO Roundtable

Location

Voco Riyadh

Date

Monday, 3rd June 2024

Time

05:00 PM - 08:00 PM

Roundtable Overview

This Roundtable explores leveraging a mobile app as the core component of an omnichannel marketing strategy. It emphasizes the creation of a seamless customer experience (CX) by integrating the app with various touchpoints, such as social media, a website, and even physical stores. By positioning the mobile app as the central hub, the strategy aims to achieve a cohesive and frictionless customer journey.

Key Objectives

Identify Best Practices for Building a Mobile App:

The roundtable will discuss successful features, design considerations, and best practices for user experience (UX) to optimize the app for seamless CX. 

Craft an Integrated Omnichannel Marketing Strategy:

The discussion will explore how to leverage various touchpoints, to drive users towards the app and create a unified customer journey.

Measure and Analyze CX Metrics:

A platform to discuss relevant CX metrics to measure, along with strategies for analyzing data and using insights to refine the mobile app and overall omnichannel approach. 

Foster Collaboration and Knowledge Sharing:

The roundtable discussion aims to create a space where participants can exchange ideas and successful strategies related to mobile app-driven omnichannel marketing.

Why & Who should attend

Marketing Professionals:

  • Stay Ahead of the Curve:
    This roundtable explores how mobile apps are at the forefront of omnichannel marketing. Attending will equip Marketers with the latest strategies to leverage mobile apps and stay competitive.

  • Craft a Cohesive Customer Journey:
    Marketers are responsible for the overall customer experience. This roundtable delves into integrating the mobile app with other channels, ensuring a smooth and unified journey for customers.

  • Measure and Optimize Marketing Efforts:
    This roundtable will discuss key metrics for measuring CX through the mobile app. Attending will help Marketers understand how the app contributes to marketing goals and identify areas for improvement.

Product Heads:

  • Enhance User Experience:
    Understanding how customers interact with the mobile app is crucial for Product Professionals. This roundtable explores best practices for building a user-friendly app that drives engagement and satisfaction.

  • Align Product Development with Marketing Strategy:
    A successful mobile app strategy requires collaboration between marketing and product teams. This roundtable fosters this by discussing how product features can support the overall omnichannel marketing goals.

  • Gain User Insights:
    The roundtable will delve into methods for analyzing customer behavior within the app. Product Professionals can leverage these insights to refine the app’s features and functionality to better meet user needs.

Target Industry

Roundtable Agenda

05:00 PM – 05:30 PM

Registration & Networking

05:30 PM – 05:40 PM

Welcome Note

05:40 PM – 07:00 PM

Roundtable Discussion

07:00 PM – Onwards

Dinner & Networking

Speakers

Dax DeLong

Sales Leader, EMEA – Branch

Prasoon Nischal

Sales Manager, EMEA – Branch

Registration Form

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