This Roundtable explores leveraging a mobile app as the core component of an omnichannel marketing strategy. It emphasizes the creation of a seamless customer experience (CX) by integrating the app with various touchpoints, such as social media, a website, and even physical stores. By positioning the mobile app as the central hub, the strategy aims to achieve a cohesive and frictionless customer journey.
The roundtable will discuss successful features, design considerations, and best practices for user experience (UX) to optimize the app for seamless CX.
The discussion will explore how to leverage various touchpoints, to drive users towards the app and create a unified customer journey.
A platform to discuss relevant CX metrics to measure, along with strategies for analyzing data and using insights to refine the mobile app and overall omnichannel approach.
The roundtable discussion aims to create a space where participants can exchange ideas and successful strategies related to mobile app-driven omnichannel marketing.
05:00 PM – 05:30 PM
Registration & Networking
05:30 PM – 05:40 PM
Welcome Note
05:40 PM – 07:00 PM
Roundtable Discussion
07:00 PM – Onwards
Dinner & Networking
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Osman Avcı – Head of Business Development and Strategy at Kartaca
Osman Avcı is a seasoned business strategist with a distinguished academic background, holding a bachelor’s degree in industrial engineering from Boğaziçi University and an MBA from INSEAD. His professional journey began at Kearney, where he honed his skills as a consultant before moving to KPMG. At KPMG, he spent nearly four years as a senior strategy consultant, contributing significantly to various projects. In 2019, Osman took a pivotal step in his career by relocating to the UK. He joined OC & C Strategy Consultants as a Strategy Consultant, further enhancing his expertise in the field. His entrepreneurial spirit and strategic acumen came to the forefront in 2022 when he helped establish Kartaca’s UK operations in London. As the Managing Director of Kartaca’s London office, Osman not only oversees the day-to-day operations but also plays a crucial role in driving the company’s international expansion.
Gizem Terzi Türkoğlu – Head of Marketing ar Kartaca
Gizem Terzi Türkoğlu is a senior B2B marketing professional with 15+ years of experience, currently working as the Head of Marketing at Kartaca. Despite not being a tech person per se, her extensive experience collaborating with IT teams on diverse projects has equipped her with a profound understanding of software concepts—a quality she adeptly channels in her role as a B2B software marketer. Gizem holds a Bachelor’s degree from Boğaziçi University, and her professional journey has been marked by a strategic focus on creating impactful B2B marketing strategies and roadmaps for a multitude of brands. Her diverse background includes significant contributions to B2B marketing, IT coordination, employer branding, sales, and customer services across dynamic sectors, including software services, online travel, and e-commerce.
Abdullah Safi – Cloud Sales Director, MEA at Kartaca
Kartaca Cloud Sales Director Abdullah Safi worked in different companies as a sales professional, manager, and executive manager. In his career path, he served as Head of Sales in Elkotek, Regional Sales Manager in Netaş, Senior Sales Manager in Oracle, and International Business Development and Sales Director in Havelsan. Since 2005, Abdullah has had the opportunity to work in different domains of ICT, systems integration, telecommunication, defense and aerospace software, and cloud. He completed with great success many multinational and regional projects. Abdullah Safi has a bachelor’s degree from Istanbul Bilgi University.
Murat Avcı – General Manager at Kartaca
As a seasoned professional with a diverse background in business administration (MBA) and informatics (Ph.D.), Murat Avcı is a multifaceted entrepreneur and currently serves as the General Manager of Kartaca, showcasing over 15 years of dedicated leadership. Additionally, Murat Avcı has the pivotal role as Chairman of the Board for both Invio and SkyAtlas. Beyond his corporate roles, he actively fuels ecosystem growth as a founding partner of several startups, leveraging his extensive expertise across diverse sectors.
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Senior Designer
NEB
Razan Najee, born into a construction-oriented family, discovered a passion for design, leading her to pursue a design degree. With over a decade of experience managing substantial projects valued at more than 500 million AED, Razan’s dedication to innovation and creation in design is unwavering. She aspires to bridge the gap between management and design, drawing inspiration from her father’s establishment of NEB as a premier consultancy in the Middle East. Razan’s journey is an evolving fusion of personal experiences and a commitment to making a significant impact. Her goal is not only to create exceptional designs but also to redefine the relationship between design and management in our interconnected world, aiming to bring about transformative change and innovation across both creative and operational spheres.
Oracle ECEMEA Partner Development Manager
Oracleg
As Oracle’s Partner Development Manager for SaaS Applications in the Mid-Market sector, Ahmed currently spearheads growth initiatives in Oman and the UAE. His role involves working alongside Oracle partners, sales, and business development teams in order to grow the business across various industries. Within his position at Oracle, Ahmed develops business plans, while identifying potential opportunities for sustainable expansion. Moreover, he works towards collaborating with partners to address market needs – for instance, driving sales, presales, initiating deliveries, and assuring customer success
Chief Digital Transformation Officer
Intermass Engineering & Contracting
Thanos is an accomplished Chief Digital Transformation Officer with a proven record of driving digital transformation, fueling business growth, and aligning forward-looking digital strategies with various industries, including Manufacturing, Retail, Real Estate, and Construction. Proficient in technologies such as Oracle, Salesforce, SAP, PropTech, and digital construction, he specializes in leveraging technology for stakeholder value.
With international experience spanning Europe and the Middle East, he excels in cross-cultural communication and global business alliances. He is a proponent of team engagement and empowerment, fostering a culture of accountability, innovation, and continuous improvement.
As a custodian of the corporate digital landscape, he integrates top-tier tools, uphold international standards (ISO27001, ISO20000), and ensure prudent governance over IT investments and customer service delivery. His technical expertise extends to advocating for cutting-edge technologies like Multi-chain Web3, Decentralized Finance (DeFi), smart contracts, the metaverse, and NFTs.
Recognized with accolades like CIO of the Year (Middle East) and the Business IT Excellence Award, he is known for impactful leadership and operational excellence. He assembles high-performing teams, pioneers digital innovations, and orchestrates robust business strategies. As a trusted senior executive, He is committed to catalyzing tangible growth for forward-thinking organizations.
A Chartered Fellow of the British Computer Society, he also serves on the Industrial Advisory Board at Heriot-Watt University Dubai.
Associate Vice President and P&L Leader – India, Middle East & Africa, Locus
Abhinav Suresh comes with 13+ years of experience across Management Consulting, SaaS and Product organizations. During his stint with PwC and EY, he set up Global Business Services (GBS) centers, managing their digital transformation and growth. Specifically, he has experience transforming and centralizing the Logistics function across India & SEA regions for large businesses. He also has experience of working across multiple industries such as Retail, FMCG and Manufacturing. During his stint at TCS and Automation Anywhere, he was responsible for Sales & strategic growth for key products. In his current role at Locus, Abhinav has a regional responsibility to grow the Middle East and Africa region, by disrupting the Supply Chain through AI & NLP enabled Last Mile Delivery Management.
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Head of Sales and Business Development
Objectway
Tariq is Head of Sales and Business Development at Objectway – global player offering end-to-end digital-ready solutions for Wealth, Bank & Asset Managers. Tariq has been working with UK wealth managers for over 10 years, with a focus on digital transformation, advising firms on how they can make the most of digital solutions in order to improve their client experience, operational efficiency, and become future ready.
Chief Business Development Officer
Objectway
Sandro is responsible for the improvement of the Group’s business operations. An accomplished professional with over 30 years experience delivering global large-scale transformation programmes and management at Board level in financial services. He is a chartered accountant with Doctorate and Masters degrees in strategic information systems for wealth and asset management.
CEO
Shahgaron
Ramana is a seasoned professional having 25+ Years experience in Oracle Partner Ecosystem with over 100+ implementations Oracle e-Business Suite & Fusion Applications. Mr. Ramana is into Presales & Projects Delivery through out his career with vast experience in Construction, Contracting, Engineering, Real Estate, Trading, Manufacturing etc. verticals within UAE & Gulf countries.
Sr. Partner Sales Manager, Cloud Applications
Oracle
Varun Nambiar is a seasoned and accomplished sales leader managing Fusion cloud applications business at Oracle UAE. With an impressive career spanning over 15 years in the technology sector, a true technology enthusiast, Varun is passionate about harnessing the power of technology for innovation and growth. Varun works closely with CXOs’ in the region as a Digital Transformation advisor and has played a pivotal role in supporting clients within the real estate and construction sectors to embark on their cloud transformation journey. Deyaar Development PJSC, Diamond Developers, National Engineering Bureau and Intermass Engineering and Contracting are few of his recent strategic engagements. Varun is an Electronics Engineer from University of Mumbai with an MBA in Marketing from the renowned S P Jain School of Global Management.
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Designation: Senior Director – Sales & Customer Success
Company Name: Algonomy
With 16+ years of experience in enabling retailers, Syed has driven exponential growth with Sales – B2B, B2C, Marketing Strategy, Digital Transformation, Customer Experience, and Analytics. His expertise has been in driving a force multiplier, helping crystallize an organization’s vision and precision-delivering it to the target audience to win hearts and minds. He has created trends, moved market share, and built sustainable revenue. With the power of retail domain knowledge, Data transformation, and analytics, he has successfully painted a face (and thus the values typically ascribed to people, like creativity, imagination, or reliability) of many retail giants in APAC and MEA. At present, He is a Senior Director of sales, Customer Success, and Consulting at Algonomy and is responsible for managing, spearheading, and growing Sales, managing customer success & retention, and consulting verticals across Europe, the Middle East, and Africa region.
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Designation: EMEA Director
Company Name: MOXO
Martin has a background in the FinTech industry and he is heading the Moxo team in the EMEA region. Moxo helps financial institutions modernize their client interaction workflows across all stages of their client lifecycle, from account onboarding, account servicing and exception handling.
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Designation: Sr. Director – Product & Solutions
Company Name: MOXO
Jinen is a solution evangelist at Moxo Pte. Ltd., leading some Client Engagement initiatives for Wealth Management & Private Banking. He has closely worked with organisations such as BNP Paribas, Standard Chartered, Bank of Singapore, OCBC Bank, Citibank, Emirates NBD and JP Morgan in powering their digital client engagement and wealth-building journeys.
Jinen has over 16+ years of experience working with product companies such as SAP, Oracle Financial Services and Eka offering solutions to financial and trading institutions across the world. He understands business, end-user needs and is adept at mapping them into digital solutions and product offerings that help elevate client experiences and drive productivity.
Designation: Head of Region, MEA and Turkey
Company Name: GEP
Abdel Halim Ahmed is Regional Head for the Middle East, Africa, and Turkey, and leads the Technology Business for GEP, based out of Abu Dhabi, UAE. Halim brings over 16 years of regional experience in procurement and spend management technology, digital transformation, and regional/local laws of procurement in the Middle East. In the last 10 years, he has focused on supporting large enterprises through their procurement transformation journeys.
Halim completed his master’s degree with a specialization in Supply Chain and Logistics Management from the University of Strathclyde, Glasgow. He also has a bachelor’s degree in physics from UAE University.
Designation: Senior Director – Consulting
Company Name: GEP
Raina is a seasoned supply chain professional with extensive experience in leading global, cross-functional teams to drive transformation and deliver large-scale savings objectives. Over the past 10 years, she has played a key role in several strategic procurement initiatives and has experience across a range of geographies, including the US, Europe, and the Middle East. Raina is currently a Senior Director, Consulting Services at GEP partnering closely with procurement and supply chain leaders driving digital-led transformation with ‘fit to purpose’ solutions across industries.
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