Conquering Last-Mile Delivery Challenges in the Middle East


JW Marriott Hotel Riyadh


4th September 2023

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The Middle East economy is thriving with high growth in both B2B and B2C deliveries. This is a unique growth opportunity for businesses, fuelled by the region having the highest rate of digital consumer engagement globally. As a result, traditional businesses have been attempting to digitalize their operations while tech-first businesses are trying to scale growth while balancing costs with expectations around efficiency, compliance, and quality of fulfillment.

However, operationally the growth is marred by multiple challenges in terms of last-mile efficiencies, managing address quality, improving delivery time estimates, visibility of orders between warehouse / hubs to outlets / customers, and overall SLA compliance. Little wonder then, solving these challenges is a key project for most logistics leaders. Add to it, one in five consumers are dissatisfied with long delivery times, poor user experiences, and finding them unsuitable to their needs.

To truly differentiate, it is necessary to personalize the entire fulfillment experience with real-time updates, multiple fulfillment options, convenient time frames, and a seamless way for consumers to navigate and communicate across the entire fulfillment journey. Studies show that such personalized experiences could increase revenue between 10 to 15%.

In this CxO Roundtable, join your industry peers as we discuss strategies that redefine convenience for your consumers. All while streamlining supply chains to reduce costs, enhance efficiency, and provide memorable consumer experiences.


Understand evolving consumer preferences

A framework for end-to-end customer delight

How geocoding, automation, and real-time tracking meet them

Key KPIs to track and improve last-mile fulfillment


Head Supply Chain

Head Logistics

Head Operations

Head Digital Transformation
Supply Chain



10:00 AM – 10:30 AM
Registration & Networking Coffee
10:30 AM – 10:45 AM
Opening Remarks
10:45 AM – 11:15 AM
Panel Discussion with Industry Leaders
11:15 AM – 12:00 PM
Roundtable Discussion
12:00 PM – 12:15 PM
Closing Remarks
12:30 PM – 1:30 PM


Mehul Kapadia

Chief Revenue Officer

Mehul Kapadia combines his passion for technology and sports in the range of business roles in his career. He is currently the Chief Revenue Officer at Locus, a SaaS scale-up in the last mile logistics space. Previously, he was the Global Head of Marketing at Vodafone Business Group, Chief Operating Officer at Motorsport Network, and held various international leadership roles at Tata Communications, where he worked for over 19 years in marketing, sales, operations, and product management. Mehul is a Non-Executive Director on the board of England Boxing and a former Board Advisor for Motorsport Network. He holds an engineering degree specializing in Electronics and Telecommunications, an MBA in Marketing, and resides in London with his family.


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